One of the more interesting webpages I have written. A LOT of research went into writing the copy because it is/was subject matter that I was completely ignorant of. I think the builder did a good job. The page looks good and hopefully generates business for the client as well as pain relief for some pets!

SEO content I wrote for an existing site with the keywords “Home Builders Muskoka” in mind.

SEO content I wrote for an existing site with the keywords “Bathroom Renovations Ottawa” in mind.

Another example of kitchen renovation copy I wrote. It seems like the kitchen reno industry is cutthroat, which makes sense, because we do a lot of cutting while preparing our meals in the kitchen...

This is a 6-page website that I wrote for Martindale Kennels & Grooming. I think the site turned out looking pretty good, and I like the writing. Unfortunately the CTAs (Call To Actions) were shortened by the builder, but it is still a good site that scores well in terms of SERP.

A website that I wrote for a shoe store. Instead of Toronto I focused on the neighbourhood in which the store is located.

This is an example of a 1-page website that I wrote. The building tool was MONO. I think the writing is SEO-friendly (geared towards "basement renovations") and the site looks good, in terms of balance colours, etc.